Gucci killed the printed manual

Gucci Timepieces and Jewelry is launching a paperless revolution, and Wollzelle is making it happen! The new I-Gucci Sport Watch, the latest in the acclaimed I-Gucci range, is hitting store shelves with a fully interactive, touch-enabled user manual, optimised for smartphones and tablets.

Clients access the application by scanning a QR code, specific to their watch, printed on all the relevant ads and packaging. Driven by the latest HTML5 and CSS3 web technologies, it thrives on mobile devices, and offers a unique, totally intuitive experience on the go.

The step-by-step app uses realistic animations to make setting things up a breeze. It can also be bookmarked right on the phone as a quick reference to access advanced features as needed.

In fact, the app is so intuitive that Gucci Jewelry & Timepieces is also using it as a training tool!

This new generation of manual not only makes it a snap to enjoy your purchase right away, it cuts down on cumbersome documents and wasted paper. Any time a new feature is released, a small update is all that is required to bring thousands in the loop.

The app already speaks 9 languages fluently, and can be extended infinitely to new markets and new products. It offers a breakthrough experience that will shape training and product discovery for years to come.